EMC Sr Dir, Events Marketing in Hopkinton, Massachusetts

Job Description:

•Preferred Role Location: North America

•Core job responsibilities: Experiential evolution, design and activation. Key driver of innovation for immersive interactions that drive attendee engagement and foster brand affinity.

•Scale: Amplification to more than 100 events annually

•Scope: Global. Works with all BU’s.


(Critical Functional/Technical Competencies)

•Hands-on strategist who thrives on creating epic experiences that drive attendee engagement and foster brand affinity.

•Significant experience embracing new technologies such as RFID, virtual, social/mobile and gamification, and ability to seamlessly incorporate into the fabric of the event experience for hyper-personalized & immersive interactions both live and virtual.

•Passion for taking emerging trends and best practices and delivering on a large-scale, with the vision and ability to deploy to smaller programs globally.


(Experiences required before a person would be considered “ready” to assume the role)

•Expertise in strategy, design and execution of live and virtual immersive events inclusive of product launches, tradeshow environments and user conferences with 10,000+ attendees. Ability to scale experiences ranging from low-cost to multi-million dollar budgets.

•Proven ability to thrive at a high-growth tech company, in an environment undergoing constant change.

•Strong business acumen. Proven ability to balance between big, bold and innovative aspirations while managing costs and delivering measurable results. MBA preferred.

•Astute at Influencing decision making through regular collaboration with multiple key stakeholders. Global experience managing remote teams across geos.


(The “HOW” behaviors contributing to success in role )

•Ability to inspire innovation, promote teamwork, manage/support through change and uncertainty, and demonstrate the desire to relentlessly learn.

EMC Values:

When you choose our company, you join a diverse world of innovative thought leaders. At our core is a commitment to workplace diversity, the sustainability of our planet, and community corporate involvement. We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities-all to create a compelling and rewarding work environment.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. We encourage applicants of all ages.

Critical Hiring Criteria:

Functional Area(s):

Marketing & Communications


EMC Corporate

Business Unit:



US - Massachusetts - Hopkinton