EMC Sr Consultant Marketing Prog in Bedford, Massachusetts
As the website manager, you will have overall responsibility for the website including design, implementation and performance. You will ensure the website adheres to best practices while continually testing and innovating to ensure the website delivers on it’s performance goals and delivers an excellent user experience.
The ideal candidate will have a broad understanding of all aspects of website management and optimization, including information architecture, UX/UI, digital content development, conversion optimization, SEO, and analytics. S/He will also have strong project management skills to successfully juggle multiple web initiatives at a time.
An optimal candidate will have experience optimizing B to B websites for lead generation for sales. And could include experience with personalization, optimizing CTA’s and increasing visibility of content that accelerates the buying process.
Manage the web marketing team and ensure that web marketing and our site delivers to our growth plans
Collaborate with senior members of the Marketing team to build and own the website strategy
Identify web solutions to address business problems and determine how to strategically handle launches or updates within the site to proactively provide plans and recommendations.
Work with key constituents across the company to actively managing website projects to successful completion on time and on budget
Oversee budgets and analyze the effectiveness of website campaigns to determine ROI and prioritize resources
Analyze reports/analysis and complete updates on website performance and plan to optimize
Build and execute website Q/A processes to ensure flawless web page/project launches
Work effectively at all levels, across functions and geographies
7+ years of B2B website experience
Experience with lead generation accountabilities and focusing on lead generation as a main KPI
Excellent project management/detailed oriented
Experience with AEM preferred
Ability to work among and drive projects across different departments
Ability to define and manage a budget
Experience doing A/B testing for key initiatives and pages
Experience running SEO projects
When you choose our company, you join a diverse world of innovative thought leaders. At our core is a commitment to workplace diversity, the sustainability of our planet, and community corporate involvement. We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities-all to create a compelling and rewarding work environment.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. We encourage applicants of all ages.
Critical Hiring Criteria:
Marketing & Communications
400 - SECURITY
US - California - Santa Clara, US - Massachusetts - Bedford, VA - Glen Allen, VA - Herndon, VA - McLean, VA - Reston, WI - Madison, WI - Pewaukee