EMC Product Marketing Manager in Bedford, Massachusetts

Job Description:

RSA, a Dell Technologies business, provides more than 30,000 customers around the world with essential security capabilities to protect their most valuable assets from cyber threats. With RSA’s award-winning products, organizations effectively detect, investigate, and respond to advanced attacks; confirm and manage identities; and ultimately, reduce IP theft, fraud, and cybercrime. RSA is looking for a Product Marketing Manager to lead and manage the Identity product line.

Product Marketing Manager, Identity

Bedford, MA

Reporting into the Director, Product Marketing this highly visible, hands-on role will be an evangelist for promoting the RSA identity story to external audiences and our go-to-market teams. They will help develop compelling product positioning and messaging programs, go-to-market strategy and execution, sales enablement strategies, and industry thought leadership. They will work closely with corporate marketing, sales, product management, executives, and others in the company on go-to-market strategies, solution messaging & positioning. Additionally they will help create and drive the channel and sales enablement strategy, training and evangelism as well as product pricing and packaging. The ideal candidate will have experience in the Identity Security enterprise software space and be a proven results-oriented successful Product Marketing professional.


  • Develop product positioning and messaging that differentiates the company’s products in the market and can:

  • Convert technology speak into business value for C-Level buyers, decision makers and influencers

  • Connect RSA to key market trends

  • Create Identity solution messaging to aid in solution / multi-product positioning and selling

  • Develop and communicate the value proposition of the identity products to the go-to-market teams and ensure teams develop the tools that support the selling process of the company’s products.

  • Partner with corporate marketing to develop the strategy that drives demand for the company’s products.

  • Be the subject matter expert on RSA customers and prospects, what they want and their purchasing criteria.

  • Identify competition and how to effectively position against them.

  • Leverage corporate enablement programs to drive channel and sales enablement, training and evangelism

  • In collaboration with Product Management, influence product pricing and bundling strategies that align with market needs and expectations

  • Work closely with Product Management and Sales

  • Plan the launches of new products and releases and manage the cross-functional implementation. The ideal candidate for this linchpin role will have a proven track record of successful collaboration with product management and enabling sales, both direct and indirect

Required Experience and Skills:

  • Creative, out of the box thinker and credible story teller within the Security industry

  • 2-3 years of B2B marketing experience across multiple product and marketing disciplines.

  • 1-2 years experience gained working directly in the security market, preferably Identity security is desirable.

  • Requires a BS/BA or other advanced degree. CISSP certification a plus.

  • Proven history of having delivered materials, messaging and content for sales enablement for direct and indirect

  • Successful expert who has created and executed global product marketing strategies, managed budgets and led hands-on execution

  • Strong, persuasive communication skills enabling the ability to influence at all levels

  • Clear, strong precise writing skills along with an ability to synthesize complex market and technology messages into insightful sales value drivers

  • Relationship builder; dynamic, proactive, respected; good listener; values input and stimulates candid dialogue; positive attitude and a sense of humor

  • Experience working across a matrixed organization

  • Startup as well as large company experience a plus

  • Action oriented, positive, A+ player that is a self-starter and builds a highly motivational environment around themselves

EMC Values:

When you choose our company, you join a diverse world of innovative thought leaders. At our core is a commitment to workplace diversity, the sustainability of our planet, and community corporate involvement. We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities-all to create a compelling and rewarding work environment.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. We encourage applicants of all ages.

Critical Hiring Criteria:

Functional Area(s):

Marketing & Communications



Business Unit:



US - Massachusetts - Bedford