EMC Principal Product Marketing Manager in Bedford, Massachusetts

Job Description:

The Principal Product Marketing Manager will define the product marketing strategy, plans and execution for next generation of RSA's Security Analytics and Endpoint Security products, solutions and services. The right candidate has a strong combination of security product marketing and brand management experience.

In addition:

  • Enable the Sales team to qualify and close with sales plays, customer case studies, whitepapers, and both high-level and technical presentations

  • Contribute to quarterly business reviews, including: win/loss analysis, competitive landscape updates

  • Identify key trends in buying behavior; understand industry needs and challenges and initiate results-based solutions

  • Gather market intelligence on prospective clients

  • Research, introduce and implement go-to-market strategies, distribution, pricing and packaging

  • Lead communication on the value proposition of products to the Sales team and create toolkits to support sales initiatives

  • Be a product evangelist and spokesperson, communicating with both internal (inside sales) and external stakeholders through product media generation

  • Collaborate with marketing and lead generation teams to develop product strategy

  • Perform SWOT analysis and other benchmarking initiatives

  • Craft unique branding and messaging for RSA’s new and existing productsTrain existing and new sales hires on offerings

Critical Hiring Criteria

  • 4 – 8 years of experience in product marketing and brand management in IT Security, Networking and Cloud technologies

  • Excellent technical and presentation building skills (advanced Keynote / PowerPoint, Excel, Word)

  • Experience planning and executing complex marketing programs

  • Ability to use data and analytics to drive sound decision making, and deliver against measurable marketing metrics.

  • Strong oral and written communication skills with confidence in presenting points of views at all levels.

  • Excellent time management and organization skills with attention to detail

  • Strong ability to understand technical material

  • Enjoy working in a fast-paced and dynamic environment, and proactive problem-solving skills.

  • Exceptionally detail oriented, prolific with excellent project management skills

  • BA/BS required, and MBA preferred

EMC Values:

When you choose our company, you join a diverse world of innovative thought leaders. At our core is a commitment to workplace diversity, the sustainability of our planet, and community corporate involvement. We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities-all to create a compelling and rewarding work environment.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. We encourage applicants of all ages.

Critical Hiring Criteria:

Functional Area(s):

Marketing & Communications



Business Unit:



US - Virginia - Reston, US - Massachusetts - Bedford