EMC Marketing Operations Specialist in Bedford, Massachusetts
As the Marketing Operations Specialist, Business Process & Data, you will lead a wide range of high-detail projects that will enable measurement of the demand waterfall, and enable functional & best practice lead flow & measurement. The ideal candidate is self-motivated, fast-learning, and organized, with prior marketing experience supporting both outside and inside sales. You will identify our mission critical data, and ensure functional capture & governance, as well as process improvement to simplify collection & usage. You’ll collaborate with internal stakeholder to standardize and globalize internal marketing processes to ensure uniform implementation and reporting across WW organization.
Collaborate with Marketing & Sales stakeholders to define, document, and implement the RSA demand generation operational strategy and methodologies, such as demand waterfall definition and lead scoring
Analyze the lead flow end to end and identify gaps, create a remediation plan and work cross-functionally to execute the plan
Identify data best practices and create a strategy and plan for data improvements across marketing operations and Marketo
Ensure data policies and standards defined within marketing are aligned & consistent across lines of business, and systems
Conduct lead quality analysis including lead & meeting quality measurement, lead accept/reject rates; conversion rates and meeting accept/reject rates
Assist with SLA definition, measurement and enforcement across teams, including Marketing to Telemarketing; Telemarketing to Marketing; Telemarketing to Sales and Sales to Telemarketing
Act as the subject matter expert on Inside Sales and lead flow management, collaborating with training counterparts and drive ongoing awareness and evangelism.
Define, manage business processes supported by key marketing systems (Marketo, SFDC, Adobe, etc.) used to generate, distribute, and report on leads.
Establish and maintain scalable processes that ensure best practices in campaign and lead management, and lead routing.
Optimize the lead-to-customer conversion path and increase funnel marketing efficiencies.
Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact.
Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
Evaluate new technologies and add-on applications to improve and optimize lead flow & funnel performance.
BA/BS or equivalent working experience.
Minimum 5+ years of marketing experience.
Minimum 2+ years' experience in Marketing Automation, Lead Generation, Reporting and Analysis, and related roles within a technology company.
Experience building reporting & dashboards in SFDC
Experience with Marketing Automation Platforms such as; Eloqua, Marketo
Strong analytical skills and experience with reporting and data analysis.
Technically capable, excellent communicator and a desire to improve processes.
Proven success driving program excellence across large teams
Ability to effectively document and communicate processes
Ability to effectively identify and address dependencies across work streams
Strong initiative, and proactive problem solving capabilities
When you choose our company, you join a diverse world of innovative thought leaders. At our core is a commitment to workplace diversity, the sustainability of our planet, and community corporate involvement. We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities-all to create a compelling and rewarding work environment.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. We encourage applicants of all ages.
Critical Hiring Criteria:
Marketing & Communications
400 - SECURITY
US - California - San Jose, US - Massachusetts - Bedford, US - Washington - Seattle